Privacy Policy

1. Introduction

This Privacy Policy describes how Simpli Nail, a product of LSTMJ Investment (collectively, "Simpli Nail," "we," "our," or "us"), collects, uses, discloses, and otherwise processes personal information when you access or use our websites, mobile applications, and other online products and services that link to this Privacy Policy (collectively, our "Services"), and when you otherwise interact with us, such as through customer support channels or at events.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. We may update this Privacy Policy from time to time, and any changes will be posted on this page with a revised effective date. We encourage you to review this notice periodically.

2. Information We Collect

We collect personal information that you provide directly to us, as well as information generated through your use of our Services.

2.1 Information You Provide to Us

We collect personal information you voluntarily provide when you create an account, make a purchase, contact our support team, or otherwise interact with our Services. This may include:

• Contact Information: Your name, email address, phone number, and mailing address.
• Account Information: Your username, password, and account preferences.
• Payment and Billing Information: Credit or debit card number, billing address, and other financial details necessary to process transactions. Payment information is processed by our secure payment processor and is not stored on our servers in its entirety.
• Communications: Any messages, feedback, or other communications you send to us through our Services or support channels.

2.2 Information Collected Automatically

When you access or use our Services, we may automatically collect certain information, including:

• Device and Usage Information: Information about the device you use to access our Services, such as device type, operating system, browser type, IP address, and unique device identifiers.
• Log Data: Server logs that record information such as access times, pages viewed, referring URLs, and actions taken within our Services.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Services. You can manage your cookie preferences through your browser settings; however, disabling cookies may limit certain features of our Services.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Providing and Maintaining Our Services: To operate, maintain, and improve our platform, including processing transactions, managing your account, and delivering the products and features you choose to use.
• Customer Support: To respond to your inquiries, provide technical assistance, and resolve disputes.
• Communications: To send you service-related notices, updates, security alerts, and administrative messages. With your consent, we may also send promotional communications about our products and services.
• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities, and to protect the rights and safety of our users and our business.
• Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
• Analytics and Improvement: To analyze usage trends, monitor the effectiveness of our Services, and develop new features and functionality.

4. Information Sharing and Disclosure

Simpli Nail does not sell, rent, or share your personal information with third parties for their marketing purposes. We may disclose your information only in the following limited circumstances:

• Within Our Organization: Personal information may be shared between Simpli Nail and LSTMJ Investment, our parent company, and any subsidiaries or affiliates under common ownership and control, solely for the purposes described in this Privacy Policy.
• Service Providers: We may share your information with trusted service providers who perform services on our behalf, such as payment processing, data hosting, and customer support. These providers are contractually obligated to use your information only for the purposes of providing services to us.
• Legal Requirements: We may disclose your personal information if required to do so by law, or in the good-faith belief that such action is necessary to comply with applicable laws, respond to a court order, judicial or other government subpoena, or warrant.
• Protection of Rights: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of this Privacy Policy, suspected fraud, or situations involving potential threats to the safety of any person.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice of any change in ownership or uses of your personal information.

5. Data Retention

We retain your personal information for as long as your account remains active or as needed to provide you with our Services. We may also retain your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes. When your personal information is no longer required, we will securely delete or anonymize it in accordance with applicable law.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and availability of your personal information. These measures include:

• Encryption: All data transmissions between your device and our servers are encrypted using SSL/TLS technology.
• Access Controls: Access to personal information is restricted to authorized personnel who require it to perform their job functions.
• Monitoring: We regularly monitor our systems for potential vulnerabilities and security breaches.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information.

7. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access and Portability: You may request access to the personal information we hold about you and, where applicable, request a copy of your data in a portable format.
• Correction: You may request that we correct or update inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain exceptions provided by law.
• Objection and Restriction: You may have the right to object to certain processing of your personal information or request that we restrict its use.
• Withdrawal of Consent: Where processing is based on your consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Opt-Out of Communications: You may opt out of receiving promotional emails by following the unsubscribe link in those messages. You will continue to receive transactional and service-related communications.

To exercise any of these rights, please contact us using the information provided in Section 12 below.

8. SMS Communications and Promotions

8.1 SMS Communications

By opting into SMS from a web form, our mobile application, or other medium, you are agreeing to receive SMS messages from Simpli Nail. This includes SMS messages for appointment reminders, booking confirmations, service updates, and other service-related matters. Message frequency varies depending on your activity and preferences. Standard message and data rates may apply depending on your mobile carrier and plan.

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a final confirmation message, and no further SMS messages will be sent unless you re-subscribe. Reply HELP to any message for assistance, or contact us at the information in Section 12.

Please note that opting out of SMS messages will not affect transactional messages that are essential to your use of our Services, such as account verification or password reset messages.

8.2 Promotions

Any sweepstakes, contests, raffles, surveys, games, or other promotions ("Promotions") made available through our Services may be governed by rules that are separate from this Privacy Policy. If you participate in any Promotions, you agree to be bound by and comply with the applicable rules and any applicable privacy policies associated with those Promotions.

9. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale or sharing of personal information. As stated above, we do not sell your personal information.

To submit a request under the CCPA/CPRA, please contact us using the information in Section 12. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe that a child has provided us with personal information, please contact us immediately.

11. Third-Party Links

Our Services may contain links to third-party websites, services, or applications that are not owned or controlled by us. This Privacy Policy does not apply to those third-party services. We are not responsible for the privacy practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry as promptly as possible and in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will notify you by posting the updated notice on our Services and revising the effective date at the top of this document. We may also provide additional notice, such as via email, for significant changes. Your continued use of our Services following the posting of changes constitutes your acceptance of those changes.